Txij li thaum pib, qhov project AMP tau ua rau muaj kev sib cav ntau hauv zej zog thev naus laus zis thiab SEO.
AMP cog lus tias yuav thauj tau sai thiab muab kev paub siv xov tooj ntawm tes uas zoo ib yam, tiam sis yuav tsum kom cov ntsiab lus ua raws ib hom HTML uas muaj kev txwv ntau dua.
Hais kom yooj yim, qhov no yog txoj kev ua kom ib lub vev xaib yuag dua txhawm rau txhim kho kev ua tau zoo thiab kev paub siv. Txawm li cas los, AMP tsis yog ib qho teeb meem ntsuas qeb cais thiab tsis yog ib qho yuav tsum muaj ntxiv lawm kom tshwm hauv tej yam tshawb nrhiav xws li Top Stories. (raws li Google Search Central).
Yog li AMP puas tseem tsim nyog siv? Kab lus no yuav tshuaj xyuas:
- AMP yog dab tsi thiab nws ua haujlwm li cas?
- Qhov zoo thiab qhov tsis zoo ntawm AMP rau SEO.
- Txoj kev optimize thiab kuaj nplooj AMP.
- Hom vev xaib twg thiaj yuav haum rau AMP.
- Txoj kev ntsuas qhov cuam tshuam tiag tiag.
AMP kuj suav nrog tej hom xws li Web Stories, AMP Email thiab AMP Ads. Kab lus no tsom rau AMP rau cov vev xaib ib txwm siv xwb, tsis nkag tob rau lwm hom ntawd.
AMP yog dab tsi?
AMP, uas yav tas los hu ua Accelerated Mobile Pages, yog ib lub moj khaum HTML qhib siv tau dawb uas tsim los pab tsim cov nplooj uas thauj ceev, ua haujlwm ruaj khov thiab saib xyuas kev paub siv ntawm tus neeg siv ua ntej.
AMP siv tau los tsim ib daim qauv hloov rau nplooj HTML ib txwm siv lossis ua lub hauv paus rau ib nplooj AMP uas nyob ib leeg. Google Search txheeb npe nplooj AMP ib yam li lwm nplooj vev xaib thiab siv tib cov qauv tshawb nrhiav tseem ceeb, tsis hais nplooj ntawd tsim los ntawm thev naus laus zis twg. (raws li Google Search Central).
Qhov txawv ntawm AMP yog nyob ntawm nws cov cai rau HTML, CSS, JavaScript thiab kev thauj cov peev txheej. Cov cai no pab lub browser paub qhov loj ntawm cov peev txheej ua ntej, muab qhov tseem ceeb rau cov ntsiab lus tseem ceeb thiab txwv JavaScript kom tsis txhob ua rau kev tso tawm qeeb.
AMP Cache ua haujlwm li cas?
Thaum ib lub platform uas txhawb nqa AMP pom ib nplooj AMP uas siv tau, nplooj ntawd yuav raug khaws cia hauv AMP Cache. AMP Cache yog ib hom CDN ua tus neeg sawv cev, uas faib tawm tsuas yog cov ntaub ntawv AMP siv tau xwb thiab kuj yuav ua qee yam optimize ntxiv los pab kev ua tau zoo. (raws li amp.dev).
Google Search lossis lwm lub platform yuav thauj qee cov peev txheej AMP ua ntej ua ntej tus neeg siv nyem rau ntawm qhov tshwm sim. Txawm li cas los, qhov no tsis txhais tias txhua qhov kev nkag mus rau AMP yuav hla Google AMP Cache; qhov ceev tiag tiag tseem nyob ntawm lub server tseem ceeb, browser, network thiab txoj kev uas lub platform faib qhov txuas.
Thaum tus neeg siv qhib AMP cov ntsiab lus los ntawm Google, nplooj ntawd yuav tshwm hauv AMP Viewer lossis raug faib tawm los ntawm Signed Exchange yog tias browser thiab platform txhawb nqa. AMP Viewer yuav ua rau tus neeg siv pom lub platform qhov URL es tsis yog qhov URL qub hauv qhov chaw sau URL, hos Signed Exchange cia browser lis cov ntsiab lus ze li yog cov ntsiab lus uas yog tswv ntawm tus publisher lub npe sau.
Yog li AMP tsis yog ib yam “txuj ci tseem ceeb” uas ua rau txhua lub vev xaib ceev dua tau ntawm nws tus kheej. Qhov txiaj ntsig feem ntau yog los ntawm kev txwv cov peev txheej uas thaiv kev tso tawm, tswj qhov kev txiav txim thauj khoom thiab muaj peev xwm faib tawm ntawm cache. (raws li amp.dev).
Qhov zoo ntawm AMP rau SEO
AMP yuav muab qee yam txiaj ntsig xws li txo cov ntaub ntawv uas yuav tsum thauj, txo lub nra ntawm server, pab faib tawm los ntawm cache thiab txhim kho kev tso tawm tshaj tawm hauv qee yam kev teeb tsa. Txawm li cas los, cov txiaj ntsig no nyob ntawm hom vev xaib thiab qhov zoo ntawm kev siv.
Tej zaum yuav txhim kho qhov ceev thiab kev paub siv
AMP tsis yog ib qho teeb liab ntsuas qeb cais. Txawm li ntawd los, kev ua tau zoo ntawm nplooj thiab kev paub siv tseem ceeb rau SEO. Cov ntsuas Core Web Vitals tam sim no tsom rau Largest Contentful Paint (LCP), Interaction to Next Paint (INP) thiab Cumulative Layout Shift (CLS).
Qib “zoo” feem ntau ntsuas ntawm feem pua 75: LCP tsis pub dhau 2.5 vib nas this, INP tsis pub dhau 200 milliseconds thiab CLS tsis pub dhau 0.1. Qhov no yog lub hom phiaj ntsuas kev paub siv tiag tiag, tsis yog lus cog tseg tias txhua nplooj uas ncav qib no yuav tau qeb siab dua. (raws li web.dev).
- Txo lub sijhawm uas tus neeg siv yuav tsum tos cov ntsiab lus tseem ceeb.
- Tej zaum yuav txo feem pua tawm yog tias cov ntsiab lus tshwm ceev thiab ruaj khov.
- Tej zaum yuav pab txhawb feem pua hloov pauv yog tias qhov ceev yog qhov teeb meem loj ntawm nplooj qub.
Cov txiaj ntsig no tsis yog los ntawm daim ntawv lo AMP, tiam sis yog los ntawm kev ua tau zoo tiag tiag. Ib nplooj uas tsis siv AMP tab sis muaj Core Web Vitals zoo tseem tuaj yeem muab kev paub siv sib npaug lossis zoo dua.
Kuj tsim nyog nyeem: Unlocking Online Income: 11 Proven Ways to Make Money on the Internet
Tsis yog ib qho yuav tsum muaj ntxiv lawm rau Top Stories
Yav tas los, AMP tau txuas nrog qee yam kev tso tawm tseem ceeb ntawm cov khoom siv txawb, tshwj xeeb yog Top Stories. Tam sim no, Google tsis kom nplooj yuav tsum siv AMP thiaj tsim nyog tshwm hauv Top Stories; nplooj uas tsis siv AMP tseem yuav raug txiav txim yog tias ua tau raws cov cai ntsig txog cov ntsiab lus, cai tswj hwm thiab kev paub siv nplooj.
AMP kuj tsis lav tias yuav tshwm hauv carousel, rich result lossis qhov chaw tseem ceeb. Cov ntaub ntawv qauv uas siv tau yuav pab Google nkag siab cov ntsiab lus zoo dua, tiam sis tsis lav tias yuav tso tawm ua rich result. (raws li Google Search Console Help).
Swipe to Visit
Qee yam kev paub siv tshwj xeeb ntawm Google yuav txhawb AMP cov ntsiab lus, xws li Swipe to Visit hauv Google Images ntawm cov khoom siv txawb thaum feature thiab cov xwm txheej tso tawm haum. Qhov no yuav tsum suav tias yog ib qho txiaj ntsig ntxiv, tsis yog tib qho laj thawj los siv AMP.
Qhov tsis zoo ntawm AMP rau SEO
1. Saib los ntawm txoj kev tsim kho
- Lub moj khaum muaj ntau yam kev txwv: kev txwv JavaScript, CSS thiab qee yam kev coj cwj pwm ntawm interface yuav ua rau cov feature nyuaj siv tau nyuaj.
- Nce nqi tu: yog tias muaj ob daim qauv AMP thiab daim qauv qauv, pab pawg yuav tsum ua kom ob daim qauv sib haum tas li.
- Yooj yim tsim technical debt: plugin lossis CMS kev txuas ntxiv yuav pab pib tau ceev, tiam sis tsis yog txhua zaus yuav haum tag nrho rau interface thiab cov haujlwm uas siv tiag tiag.
- Qhov ceev tsis tau lees tias yuav zoo: AMP tsuas yog ib feem ntawm qhov teeb meem xwb. Nplooj ntawv tseem xav tau ib lub server zoo, cov peev txheej raug kho kom zoo, cov duab tsim nyog thiab kev teeb tsa cache kom raug.
2. Saib ntawm kev tshaj tawm thiab nyiaj tau los
- Ua rau inventory nyuaj dua: thaum taug qab AMP thiab non-AMP sib cais, tus tshaj tawm yuav tau tswj cov chav tshaj tawm thiab cov ntawv ceeb toom ntxiv.
- Txwv qee hom kev tshaj tawm: AMP muaj cov cai kom zam kev tshaj tawm uas cuam tshuam; yog li qee qhov kev tshaj tawm nthuav dav lossis muaj kev sib cuam tshuam nyuaj yuav xav tau txoj kev siv cais. (raws li Google Ad Manager Help).
3. Saib ntawm kev lag luam thiab hom npe
- Tsis yog txhua zaus nkag mus siv tau txiaj ntsig los ntawm cache: qhov ua tau zoo nyob ntawm qhov chaw faib tawm thiab seb lub platform puas siv AMP Cache.
- Kev pheej hmoo ntawm cov ntsiab lus tsis sib xws: yog tias AMP version tsis muaj qee cov ntsiab lus lossis haujlwm tseem ceeb piv rau version qub, Google yuav tsis siv AMP version hauv qee lub ntsiab lus.
- Hom npe yuav tsis tshwm sim meej: AMP Viewer lossis cache URL yuav ua rau cov neeg siv paub txog lub npe sau thawj nyuaj dua.
- Kev ntsuas nyuaj dua: cov ntaub ntawv AMP thiab non-AMP yuav tsum muab sib sau kom raug kom tsis txhob ntsuas yuam kev txog feem pua ntawm cov sessions, kev hloov pauv thiab qhov chaw nkag mus.
Txoj kev kho AMP nplooj ntawv kom zoo
AMP tsis yog ib qho kev daws teeb meem uas “nruab plugin xwb ces tiav”. Ua ntej siv, txheeb xyuas qhov teeb meem kev ua tau zoo uas lub website tab tom ntsib thiab xyuas seb AMP puas daws tau qhov teeb meem ntawd tiag.
Xyuas kom nrhiav tau thiab txheeb npe tau
Yog tsim ib qho AMP version cais, nplooj ntawv qub yuav tsum taw mus rau AMP version los ntawm rel="amphtml", hos AMP nplooj ntawv yuav tsum taw rov qab mus rau canonical URL los ntawm rel="canonical". Yog siv AMP ib leeg, AMP yuav tsim nws tus kheej URL canonical tau. Google kuj xav kom AMP nplooj ntawv txuas mus rau canonical nplooj ntawv thaum sau thiab txheeb npe. (raws li Google Search Central).
Xaiv URL qauv uas nkag siab yooj yim
- Parameter:
?amp - Subdomain:
amp.example.com - File extension:
/bai-viet.amp.html - Subfolder:
/bai-viet/amp
Google pom zoo kom AMP URL muaj qauv tsim nyog thiab yooj yim txuas nrog URL tseem ceeb, xws li siv subdomain lossis subfolder hauv tib lub domain. (raws li Google Search Central).
Khaws cov ntsiab lus thiab haujlwm kom sib npaug
Cov neeg siv yuav tsum tuaj yeem saib tib cov ntsiab lus tseem ceeb thiab ua tib cov haujlwm tseem ceeb hauv AMP version ib yam li hauv version qub, raws li AMP txhawb tau. Xyuas cov ntawv qhia zaub mov, cov foos, kev nkag mus, kev qhia rau social network, cov ntsiab lus ntsig txog, video, kev tshaj tawm thiab cov khoom uas hloov raws tus neeg siv.
Sib txuam cov cim SEO
Lub npe, lus piav qhia, heading, cov ntsiab lus tseem ceeb, hreflang, ntawv piav qhia hloov chaw rau duab, cov txuas sab hauv thiab cov ntaub ntawv muaj qauv yuav tsum sib xws ntawm ob version. Tshwj xeeb, tsis txhob tsim AMP version uas tsuas qhia ib feem ntawm cov ntsiab lus kom tus neeg siv yuav tsum nias ntxiv ib zaug thiaj nyeem tau cov ntsiab lus tseem ceeb.
Kho logo thiab cov ntaub ntawv muaj qauv kom zoo
Yog siv structured data, siv markup uas tsim nyog thiab sib xws rau AMP version thiab canonical version, tib lub sijhawm ua raws cov lus qhia ntawm rich result hom uas cuam tshuam. AMP tsis lees tias yuav tau rich result; cov ntaub ntawv tsuas pab Google nkag siab thiab ntsuas seb puas tsim nyog.
XML sitemap thiab canonical
Rau tus qauv uas muaj AMP version hloov chaw, XML sitemap yuav tsum muab cov canonical URL uas koj xav kom Google tso tawm ua ntej. Sitemap tsuas yog ib qho cim txhawb canonical xwb, tsis hloov chaw rau kev teeb tsa cov canonical txuas kom raug. (raws li Google Search Central).
Lub website twg thiaj tsim nyog siv AMP?
Tsis muaj ib lo lus teb uas siv tau rau txhua lub website. Qhov kev txiav txim siab yuav tsum ua raws cov ntaub ntawv ntawm cov neeg siv, kev ua tau zoo tam sim no, cov haujlwm uas xav tau thiab tus nqi tu.
- Tej zaum tsim nyog xav txog AMP: cov website uas tshaj tawm cov ntsiab lus feem ntau ua hom kab lus, muaj neeg siv xov tooj ntawm tes nkag mus coob, xav tau ib txoj kev faib tawm uas muaj qauv thiab tseem tsis tau txhim kho qhov ua tau zoo ntawm version qub hauv lub sijhawm tsim nyog.
- Feem ntau tsis xav tau AMP: cov website uas twb ua tiav Core Web Vitals zoo los ntawm HTML/CSS/JavaScript ib txwm siv lossis vam khom ntau rau web application, kev them nyiaj, kev hloov raws tus neeg siv thiab kev sib cuam tshuam nyuaj.
- Tsis tsim nyog siv tsuas yog vim SEO: AMP tsis yog ib qho ranking factor thiab tsis yog ib qho yuav tsum muaj ntxiv lawm rau Top Stories.
Yog koj lub website tseem tsis muaj AMP, ua ntej yuav tsum kho version qub kom zoo: txo JavaScript uas tsis tsim nyog, nres thiab faib cov duab raws qhov loj kom raug, txhim kho server, siv cache, kho font kom zoo thiab zam layout shift. Tsuas tsim AMP ntxiv thaum kev sim qhia tias txiaj ntsig ntxiv loj txaus los them tus nqi tsim thiab tu.
Yog koj lub website twb siv AMP thiab ua haujlwm ruaj khov, tsis tas yuav tshem tawm tam sim ntawd. Ua ntej sib piv cov ntaub ntawv, xyuas seb AMP siv ntau npaum li cas thiab npaj txoj kev hloov pauv uas tswj tau yog version qub twb ua tau zoo sib npaug lawm.
Txoj kev ntsuas AMP qhov cuam tshuam rau SEO
Txawm yuav txuas ntxiv siv, sim lossis tshem AMP, koj yuav tsum ntsuas ob qho tib si: kev pom, kev paub siv thiab kev hloov pauv. Koj tuaj yeem ua raws plaub theem hauv qab no.
1. Xyuas AMP kom raug
Ntsuam xyuas cov URL sawv cev siv AMP checking tool thiab saib xyuas daim ntawv tshaj tawm AMP hauv Google Search Console yog tias daim ntawv tshaj tawm no muaj hauv koj lub property. Daim ntawv tshaj tawm pab nrhiav cov teeb meem loj thiab cov teeb meem uas yuav cuam tshuam rau kev pom ntawm AMP feature. (raws li Google Search Console Help).
Lub cuab yeej URL Inspection yog ib qho tseem ceeb rau kev tshuaj xyuas seb Google twb paub dab tsi txog ib qho URL, seb URL puas raug ntxiv rau hauv qhov cim tseg, thiab Google pom cov ntsiab lus li cas. (raws li Google Search Console Help).
2. Tshawb xyuas cov ntaub ntawv uas teeb qauv
Siv Rich Results Test los tshuaj xyuas txhua URL AMP thiab lees paub tias markup phim cov ntsiab lus. Thaum tshuaj xyuas ntau yam tib lub sijhawm, siv tau ib qho SEO crawler uas ntseeg tau los nrhiav qhov sib txawv ntawm AMP thiab canonical.
3. Tshawb xyuas kev ua tau zoo hauv kev tshawb nrhiav
Hauv Search Console, muab cov URL AMP thiab canonical sib piv raws li cov lus nug, cuab yeej, teb chaws, cov kev pom, cov nias, CTR thiab qhov chaw nruab nrab. Search Console yuav qhia AMP ua cov txiaj ntsig ib txwm muaj lossis nyob rau hauv qee hom carousel; URL uas qhia tawm yuav yog URL canonical. (raws li Google Search Console Help).
4. Ntsuas cov kev sib ntsib thiab kev hloov pauv
Hauv Google Analytics, xyuas kom meej tias qhov kev teeb tsa ntsuas muaj peev xwm txheeb xyuas thiab muab kev sib ntsib ntawm AMP thiab non-AMP los ua ke thaum tus neeg siv hloov mus los. Tshawb xyuas kom cov xwm txheej, cov foos, cov lag luam thiab cov hom phiaj hloov pauv ua haujlwm ntawm ob qho qauv.
Muab AMP piv rau cov nplooj ntawv non-AMP uas sib thooj, tsis yog piv rau tag nrho lub vev xaib. Tsim cov ntu raws li hom cuab yeej, qhov chaw tuaj xyuas, pawg landing page thiab lub sijhawm; ntxiv rau ntawd, siv UTM rau cov kab txuas uas pab pawg tus kheej muab faib thaum tsim nyog.
Cov kev ntsuas uas yuav tsum tau saib xyuas muaj xws li LCP, INP, CLS, feem pua tawm lossis theem kev sib cuam tshuam, cov nplooj ntawv ib zaug sib ntsib, feem pua hloov pauv, nyiaj tau los ib zaug sib ntsib thiab cov teeb meem ntawm kev ua haujlwm. Lub hom phiaj yog txiav txim seb AMP puas tsim txiaj ntsig ntxiv tiag lossis tsuas ntxiv tus nqi khiav haujlwm.
Xaus lus
AMP tseem yog ib qho framework uas yuav pab tau rau qee lub vev xaib uas xav tau cov nplooj ntawv sib, cov cai kev ua tau zoo meej thiab muaj peev xwm xa tawm los ntawm AMP Cache. Txawm li cas los xij, AMP tsis yog ib qho tseem ceeb ntawm kev txheeb qeb ib leeg thiab tsis yog ib qho yuav tsum muaj ntxiv lawm kom tshwm hauv Top Stories.
Yog tias lub vev xaib mobile tam sim no twb ua tau Core Web Vitals zoo, muaj kev tsim qauv thiab kev ua haujlwm puv ntoob, kev nqis peev ntxiv rau AMP feem ntau nyuaj yuav tsim tau txiaj ntsig SEO loj txaus los them tus nqi tsim kho thiab tu. Ntawm qhov tod tes, AMP tej zaum tsim nyog sim yog tias cov landing page tseem qeeb thiab lub vev xaib muaj neeg tuaj xyuas ntau heev los ntawm cov chaw uas txhawb AMP Cache.
Txawm xaiv li cas los xij, txiav txim siab raws li cov ntaub ntawv tiag tiag: kev ua tau zoo, kev pom tshwm, theem kev sib cuam tshuam thiab kev hloov pauv. Yog siv AMP, yuav tsum tswj kom raug cai, cov ntsiab lus sib npaug thiab kev paub siv sib thooj ntawm AMP thiab canonical. (raws li Google Search Central).
Cov ntaub ntawv siv
- Google Search Central: Hais txog AMP hauv Google Search
- Google Search Central: Txhim kho AMP cov ntsiab lus hauv Google Search
- amp.dev: AMP ua haujlwm li cas
- amp.dev: AMP cov nplooj ntawv raug khaws cia hauv cache li cas
- web.dev: Cov ciam teb ntawm Core Web Vitals
- Google Search Console Help: Daim ntawv qhia xwm txheej AMP
- Google Search Console Help: Cov kev pom, qhov chaw thiab cov nias
