Daim Ntawv Qhia AI hauv Google Search Console pab koj taug qab seb koj lub vev xaib tshwm sim ntau npaum li cas hauv Google ob hom kev tshawb nrhiav uas tsim tawm, yog AI Overviews thiab AI Mode. Txawm li cas los, qhov no yog daim ntawv qhia txog kev pom tshwm ua ntej, tsis yog lub vaj huam sib luag ua tiav txog kev mus xyuas. Koj yuav tsum siv impressions los txheeb xyuas seb cov ntsiab lus twg Google xaiv ua qhov chaw siv, ces muab piv nrog Performance, Google Analytics thiab cov ntaub ntawv hloov dua siab tshiab los ntsuas tus nqi rau kev lag luam.
Google pib qhia txog daim ntawv qhia Search Generative AI kev ua tau zoo rau hnub tim 3 Lub Rau Hli 2026. Daim ntawv qhia raug nthuav tawm ua ntu zus thiab tej zaum tseem tsis tau tshwm rau txhua lub property. Cov ntaub ntawv hauv daim ntawv qhia tam sim no suav nrog impressions los ntawm AI Overviews thiab AI Mode; cov kev sim hauv Search Labs tsis suav nrog (raws li Google Search Console Help).
Daim ntawv qhia AI hauv Google Search Console muaj dab tsi?
Feem ntau koj yuav nrhiav daim ntawv qhia nyob rau hauv thaj tsam Performance lossis ntu kev ua tau zoo uas cuam tshuam rau Generative AI, nyob ntawm qhov qauv interface thiab txoj cai nkag mus rau property. Yog koj tseem tsis pom, tej zaum yog Google tseem tsis tau qhib qhov haujlwm rau property ntawd lossis lub vev xaib tseem tsis tau muaj impressions txaus hauv cov haujlwm AI.
Daim ntawv qhia tsom rau plaub pawg kev txheeb xyuas tseem ceeb:
- Impressions: tus naj npawb uas cov kab txuas mus rau koj URL tau tshwm hauv Google Search qhov haujlwm AI.
- Pages: cov URL uas Google muab tso rau hauv AI Overviews lossis AI Mode.
- Countries: lub teb chaws uas cov kev tshawb nrhiav tshwm sim.
- Devices: cov khoom siv tshawb nrhiav suav nrog computer, tablet thiab xov tooj.
Koj kuj tuaj yeem saib cov qauv hloov pauv raws hnub, lim tiam lossis hli. Lub sijhawm siv rau cov ntaub ntawv txhua hnub yog Pacific Time, yog li daim ntawv qhia yuav txawv ib hnub ntawm cov txheej txheem txheeb xyuas sab hauv hauv Nyab Laj. Cov ntaub ntawv tshiab tshaj yuav yog ntaub ntawv xub thawj thiab tseem yuav hloov pauv hauv ob peb teev pib (raws li Google Search Central).
Qhov tseem ceeb yog daim ntawv qhia AI tsis hloov daim ntawv qhia Search ib txwm. Google hais tias cov ntaub ntawv AI tseem raug suav rau hauv qhov kev saib ua ke ntawm kev ua tau zoo hauv kev tshawb nrhiav, hos daim ntawv qhia Generative AI tsim ib qho kev pom cais los qhia ntu uas tshwm hauv cov haujlwm tsim tawm.
Txoj kev nyeem AI Overviews impressions thiab AI Mode SEO
1. Nyeem tag nrho impressions raws sijhawm
Pib los ntawm xaiv lub sijhawm ntev txaus, piv txwv li 28 lossis 90 hnub. Ib hnub uas nce heev xwb tsis txaus los xaus tias cov ntsiab lus tab tom raug xaiv ua ntej. AI Overviews thiab AI Mode yuav hloov qhov dav ntawm kev pom tshwm, qauv interface thiab txoj kev xaiv qhov chaw siv.
Tsis txhob nug tias “impressions nce lossis nqis?” xwb; cia li nug peb lo lus nug no:
- Qhov kev nce puas txuas ntxiv mus ntau lub lim tiam?
- Qhov nce puas los ntawm ob peb nplooj ntawv loj xwb lossis faib thoob ntau URL?
- Impressions puas nce hauv ib lub teb chaws, ib hom khoom siv lossis ib pawg ntsiab lus twg tshwj xeeb?
2. Txheeb xyuas raws Pages
Lub rooj Pages yog qhov muaj nqis tshaj rau lub tswv yim ntsiab lus. Yog ib tsab xov xwm muaj AI Overviews impressions ntau, qhov ntawd qhia tias Google tab tom siv lossis txuas rau cov ntsiab lus ntawd hauv nws cov lus teb tsim tawm. Qhov no yog ib qho cim qhia txog kev haum rau lub ncauj lus, tab sis tsis txhais tias tsab xov xwm yuav tau txais kev nias ntau yam.
Faib cov URL ua pab pawg raws lub hom phiaj:
- Nplooj piav qhia: cov ntsiab lus txhais, cov lus qhia thiab cov txheej txheem.
- Nplooj sib piv: pab cov neeg siv ntsuas cov kev xaiv.
- Nplooj lag luam: khoom, kev pabcuam thiab daim nqi.
- Nplooj tob tshwj xeeb: kev tshawb fawb, kev txheeb xyuas thiab ntaub ntawv txheej txheem.
Piv txwv, yog cov ntawv qhia muaj impressions siab tab sis cov nplooj kev pabcuam yuav luag tsis tshwm, koj tuaj yeem tsim kev txuas sab hauv los ntawm nplooj piav qhia mus rau nplooj hloov dua siab tshiab, ntxiv pov thawj, thaj tsam siv, cov lus nug nquag nug thiab lo lus caw ua haujlwm uas meej.
Kom txhim kho lub hauv paus ntsiab lus, koj tuaj yeem saib ntxiv cov lus qhia txhim kho blog rau AI Overviews thiab AI Mode uas muaj cov hauv paus ntsiab lus txog qauv, peev xwm raug rho los siv thiab kev nyeem tau yooj yim.
3. Sib piv AI Overviews nrog AI Mode
Tsis tsim nyog muab ob txoj haujlwm no suav ua ib lub ntsiab lus xwb. AI Overviews feem ntau tshwm ua ib txheej lus sau ua ke hauv nplooj txiaj ntsig tshawb nrhiav, hos AI Mode tsom rau kev tshawb nrhiav sib tham thiab cov lus nug txuas ntxiv. Ib URL yuav haum rau AI Overviews vim nws teb tau lo lus nug thawj zoo, tab sis tsis tau txhais tias yuav raug siv hauv AI Mode cov lus nug uas nthuav dav ntxiv.
| Nqe ntsuas | AI Overviews | AI Mode |
|---|---|---|
| Luag haujlwm | Sau cov lus teb luv luv rau ntawm nplooj txiaj ntsig | Kev tshawb nrhiav sib tham, muaj ntau qhov lus nug |
| Hom kev xav tau | Lo lus nug uas xav tau kev sau ua ke sai | Kev xav tshawb nrhiav, nkag tob dua thiab kho lo lus nug |
| Cov ntaub ntawv hauv daim ntawv qhia AI | Impressions ntawm qhov kab txuas uas tshwm | Impressions ntawm qhov kab txuas uas tshwm |
| Cov cim uas yuav tsum muab los sib piv | Search impressions, clicks, CTR | Cov qauv ntawm nplooj ntawv, teb chaws, khoom siv thiab tag nrho traffic |
| Cov kev nqis tes SEO uas haum | Teb ncaj qha, teeb qauv kom meej | Ntxiv qhov tob, ntsiab lus thiab cov lus nug uas cuam tshuam |
| Kev txwv | Tsis tuaj yeem xam tias muaj clicks tsuas yog saib impressions xwb | Nyuaj txheeb kom raug tias qhov kev nug twg ua rau muaj kev mus xyuas |
Rau AI Mode SEO, yuav tsum xub xaiv cov ntsiab lus uas muaj peev xwm teb tau ntau theem ntawm cov lus nug: cov xwm txheej siv tau, cov kev zam, txoj kev ua, nqi, kev pheej hmoo thiab kauj ruam tom ntej. Tsis txhob sau ib nqes lus txhais luv luv xwb thiab cia siab tias yuav siv tau thoob plaws tus neeg tshawb nrhiav txoj kev taug.
Txoj kev ntsuas traffic los ntawm AI Search kom raug dua
Tam sim no, daim ntawv qhia Generative AI hauv Search Console feem ntau tsuas qhia impressions xwb. Yog li, koj tsis tsim nyog siv tus lej no ua traffic tiag. Txoj kev ntsuas yuav tsum muaj peb theem ntawm cov ntaub ntawv.
Theem 1: Ntsuas qhov pom tau
Export cov ntaub ntawv raws li Pages, Countries, Devices thiab Dates. Tsim ib lub rooj taug qab uas muaj URL, AI impressions, tag nrho Search impressions, Search clicks, CTR, teb chaws thiab pawg ntsiab lus. Taug qab tsawg kawg txhua lub lim tiam kom txo tau qhov cuam tshuam ntawm kev hloov pauv luv luv.
Theem 2: Muab piv rau cov kev mus xyuas
Hauv Search Console ib txwm siv, saib tib lub sijhawm raws li Page thiab Query. Muab peb rooj plaub no los sib piv:
- AI impressions nce, Search clicks nce: yog ib qho cim zoo, tab sis tseem tsis tau pov thawj tias tag nrho cov clicks los ntawm AI.
- AI impressions nce, Search clicks tsis hloov: tej zaum cov ntsiab lus tau pom, tab sis qhov txuas tseem tsis ntxim nyiam txaus lossis tus neeg siv twb tau txais lus teb ncaj qha hauv Google lawm.
- AI impressions nqis, Search clicks nce: AI tsis yog qhov chaw tseem ceeb uas qhia URL; tsis txhob maj kho kab lus yog tias tag nrho qhov ua tau zoo tseem zoo.
Hauv Google Analytics lossis lwm yam cuab yeej tshuaj xyuas, xyuas landing page, qhov chaw tsheb tuaj, cov sessions muaj kev cuam tshuam, kev sau npe thiab kev hloov pauv. Google Search tus referrer feem ntau tsis cais kom meej tias tus neeg siv los ntawm cov txiaj ntsig ib txwm, AI Overviews lossis AI Mode, yog li yuav tsum txhais kom ceev faj es tsis txhob muab tag nrho organic traffic rau AI Search.
Yog lub hom phiaj yog kev hloov pauv, ntxiv campaign parameters rau cov kev txuas uas koj tswj tau, xws li newsletter, khawm qhia tawm lossis phiaj xwm remarketing. Koj tsis tuaj yeem ntxiv UTM rau koj tus kheej rau cov kev txuas uas Google qhia hauv AI Overviews lossis AI Mode.
Theem 3: Ntsuas qhov zoo rau kev lag luam
Impressions tsuas muaj txiaj ntsig thaum txuas nrog lub hom phiaj. Ib nplooj ntawv uas muaj impressions tsawg tab sis ua rau muaj kev sau npe, hu xov tooj lossis nyiaj tau los kuj tseem ceeb dua ib tsab xov xwm uas tau pom ntau tab sis tsis ua rau muaj kev nqis tes.
Koj yuav tsum taug qab ntxiv:
- Tus feem pua hloov pauv raws li landing page.
- Tus naj npawb ntawm cov neeg yuav khoom yav tom ntej los ntawm pawg ntsiab lus uas tshwm hauv AI.
- Nyiaj tau los lossis tus nqi xaj khoom raws li nplooj ntawv.
- Tus feem pua ntawm cov neeg siv rov qab los thiab sau npe email.
Kev txwv, kev yuam kev uas nquag tshwm sim thiab txheej txheem nqis tes
Cov kev yuam kev uas yooj yim ua rau daim ntawv qhia yuam kev
- Ntsib impressions yuam kev ua clicks: URL tau raug qhia tsis txhais tias tus neeg siv tau mus xyuas lawm.
- Muab piv rau cov sijhawm sib txawv: Search Console siv Pacific Time, hos Analytics tej zaum siv lub sijhawm ntawm tus account.
- Nyeem cov ntaub ntawv tshiab kawg zoo li tus lej kawg: cov ntaub ntawv ua ntej yuav hloov tau.
- Muab tag nrho ntawm daim duab piv rau lub rooj yam tsis xav txog txoj kev suav sau: daim duab tej zaum suav sau raws property, hos lub rooj Pages suav sau raws URL.
- Txiav txim los ntawm ib qho URL xwb: yuav tsum saib tag nrho pawg ncauj lus thiab lub sijhawm ntev txaus.
Txheej txheem tshuaj xyuas txhua lub lim tiam
- Export daim ntawv qhia AI rau 7 lossis 28 hnub dhau los.
- Sau 10 URL uas impressions nce tshaj plaws thiab 10 URL uas nqis tshaj plaws.
- Muab txhua URL piv nrog Search clicks, CTR thiab kev hloov pauv.
- Xyuas teb chaws, khoom siv thiab canonical URL kom tshem tawm kev txawv txav ntawm tshuab.
- Xaiv tsis pub dhau peb yam yuav ua: txhim kho lus teb ncaj qha, ntxiv pov thawj, nce cov kev txuas sab hauv lossis kho qhov kev paub ntawm kev hloov pauv.
- Rov ntsuas dua tom qab tsawg kawg ob peb lub lis piam; tsis txhob hloov ntau yam ib zaug tsuas yog vim muaj kev hloov luv luv.
Yog lub vev xaib muaj ntau cov ntsiab lus uas yuav tsum hloov kho, saib ntxiv AI-era SEO strategy for content. Hos yog koj xav hloov cov kab lus uas muaj peev xwm ua ntau qhov chaw sib cuag, blog content repurposing guide tuaj yeem pab nthuav kev faib tawm mus dhau Google.
Hauv paus ntsiab lus, AI report hauv Google Search Console yuav tsum saib ua ib theem ntaub ntawv qhia txog qhov muaj nyob hauv AI Overviews thiab AI Mode. Txoj kev nyeem kom raug yog siv impressions los nrhiav cov cib fim, siv Search Console thiab Analytics los tshuaj xyuas traffic, ces siv kev hloov pauv los txiav txim qhov yuav xub ua. Tsis txhob optimize tsuas yog kom nce tus naj npawb ntawm qhov pom; yuav tsum tsom rau cov nplooj ntawv uas AI xaiv ua qhov chaw, thiab tib lub sijhawm pab tus nyeem ua kauj ruam tom ntej.
Cov ntaub ntawv siv
- Google Search Console Help: Generative AI performance report (Search)
- Google Search Central: Qhia tawm cov ntawv ceeb toom kev ua tau zoo ntawm Search Generative AI hauv Search Console
- Google Search Central: Cov ntaub ntawv qhia tshiab tshaj plaws
- Google Search Console Help: Kev tswj Search Generative AI
