Yog koj tab tom nrhiav txoj hauv kev teeb tsa cheeb tsam Yandex, tsis txhob xaiv ib lub teb chaws lossis ib lub nroog cia li. Ua ntej, txheeb xyuas seb lub website puas yeej muab kev pab rau ib cheeb tsam twg tiag, lossis tsuas yog muab cov ntsiab lus dav dav rau cov nyeem nyob ntau qhov chaw xwb.
Tom qab nyeem tshooj no, koj yuav ua tau:
- Paub qhov txawv ntawm lub website qhia ntaub ntawv dav dav thiab lub website pab ib cheeb tsam twg.
- Tshawb xyuas cheeb tsam uas Yandex tab tom txheeb xyuas rau lub website uas raug xaiv.
- Paub tias yuav tsum npaj pov thawj dab tsi yog xav thov hloov cheeb tsam.
- Muab lub npe, lus piav qhia, chaw nyob thiab favicon los sib piv thaum lub website tshwm hauv cov txiaj ntsig tshawb nrhiav.
Tus piv txwv siv thoob plaws tshooj no yog SaibABC.Com, ib lub website WordPress siv los ua piv txwv hauv series. Qhov no tsis yog pov thawj tias lub website twb txuas tiav, twb raug teeb cheeb tsam lawm, lossis twb muaj cov ntaub ntawv tso tawm tiag tiag hauv Yandex.
Thaum twg lub website yuav tsum teeb cheeb tsam hauv Yandex?
Cheeb tsam muaj txiaj ntsig tshaj rau cov lus nug uas vam khom qhov chaw, xws li nrhiav khw, kev pabcuam, chaw ua haujlwm lossis lub koom haum xa khoom nyob ze tus neeg tshawb nrhiav. Yandex qhia tias cheeb tsam uas tau teeb tseg yuav raug suav nrog thaum tso tawm cov txiaj ntsig rau cov lus nug zoo li no; kev teeb ib cheeb tsam tsis txhais tias lub website yuav raug tshem tawm ntawm lwm cheeb tsam cia li yog tias nws cov ntsiab lus tseem phim (raws li yandex.com).
| Hom website | Puas tsim nyog teeb cheeb tsam? | Txoj kev txiav txim |
|---|---|---|
| Blog, ntawv xov xwm lossis website qhia kev paub uas muaj cov ntsiab lus dav dav | Feem ntau tsis tsim nyog | Tsis txhob xaiv cheeb tsam vim tsuas yog tus tswj hwm nyob hauv ib lub teb chaws ntawd lossis vim lub website siv Yandex. |
| Website xov xwm lossis website uas tsom rau ib lub xeev lossis ib lub nroog | Tej zaum yuav tsim nyog | Tshawb xyuas seb cov ntsiab lus, chaw nyob tiv tauj thiab thaj tsam muab kev pab puas yeej tsom rau cheeb tsam ntawd tiag. |
| Tsev noj mov, chaw kho mob, salon, kev kho vaj tse lossis kev pabcuam hauv cheeb tsam | Feem ntau tsim nyog muab los xav | Xaiv cheeb tsam kom phim qhov chaw nyob thiab thaj tsam muab kev pab tiag. |
| Khw xa khoom mus rau ntau lub xeev lossis ntau lub teb chaws | Yuav tsum xav txog thaj tsam uas muab kev pab | Tsis txhob xaiv lub nroog uas lub hauv paus chaw ua haujlwm nyob yog tias lub website tiag tiag muab kev pab rau thaj tsam dav dua thiab tsis muaj ntaub ntawv pov thawj txhawb nqa. |
| Lag luam uas muaj ntau lub chaw ua haujlwm | Yuav tsum tshuaj xyuas tus qauv website | Qhia kom muaj chaw nyob, xov tooj thiab cov ntsiab lus ntsig txog txhua qhov chaw kom tiav; yog siv subdomain, txhua cheeb tsam yuav tsum muaj nws cov ntsiab lus riêng. |
Txoj cai nyab xeeb: yog koj lub website yog website qhia ntaub ntawv dav dav, xaiv qhov tsis teeb cheeb tsam ua ntej zoo dua li xaiv ib cheeb tsam uas tsis muaj hauv paus pov thawj. Rau SaibABC.Com, tsis tau muaj ntaub ntawv hauv qhov project twg los ua pov thawj tias lub website yuav tsum teeb Russia, Nyab Laj lossis ib lub nroog twg.
Npaj ua ntej kev tshuaj xyuas
Koj yuav tsum muaj cai saib lub website hauv Yandex Webmaster thiab yuav tsum txheeb xyuas kom raug lub website uas tab tom tshuaj xyuas. Yog koj tseem tsis tau ua tiav theem ntxiv lub website lossis txheeb xyuas cai, cia cov cim hauv qab no nyob hauv koj phau ntawv teev tseg es tsis txhob tsim URL ntawm koj tus kheej:
[URL chính thức của website][URL trang liên hệ hoặc thông tin địa chỉ][URL bài viết công khai]
Ua ntej qhib daim ntawv tshaj tawm, sau tseg:
- Lub website siv
httplossishttps. - Puas muaj npe sau nrog tiền tố
wwwlossis tsis muaj. - Lub website puas muaj ib qho chaw nyob, ntau qhov chaw nyob, lossis tsis tshaj tawm chaw nyob.
- Thaj tsam muab kev pab tiag: ib cheeb tsam, ntau cheeb tsam lossis thoob ntiaj teb.
- Cov nplooj ntawv twg hauv lub website muaj cov ntaub ntawv tiv tauj, chaw nyob, xov tooj lossis thaj tsam xa khoom.
Cov ntaub ntawv no pab kom koj tsis txhob tshuaj xyuas yuam kev rau lwm hom website. Piv txwv li, https://example.com thiab https://www.example.com tej zaum yuav raug suav tias yog cov chaw nyob sib txawv hauv txheej txheem tswj hwm. Rau SaibABC.Com, tsuas hloov cov cim ntawd ua URL tiag tom qab koj tau tshuaj xyuas qhov chaw nyob kawg hauv browser lawm.
Tshawb xyuas cheeb tsam uas Yandex tab tom txheeb xyuas
- Qhib Yandex Webmaster thiab xaiv lub website kom raug. Muab lub npe domain, protocol thiab tiền tố
wwwlos sib piv nrog URL tseem ceeb hauv phau ntawv teev tseg. - Qhib ntu cheeb tsam uas tshwm hauv kev tshawb nrhiav. Hauv qhov interface ua lus Askiv, Yandex cov ntaub ntawv piav qhia txoj kev mus rau ntu no tias yog Display in the search → Site region. Lub npe ntawv qhia zaub mov yuav txawv yog koj siv lwm hom lus lossis lwm version ntawm interface.
- Sau tseg lub xeev tam sim no. Tej zaum yuav yog ib cheeb tsam tshwj xeeb, yog xwm txheej tseem tsis tau muab cheeb tsam, lossis yog xwm txheej qhia tias lub website tsis tas yuav tsom rau ib cheeb tsam twg.
- Muab piv rau cov ntsiab lus tiag tiag. Yog Yandex qhia ib lub nroog tab sis lub website tsis muaj chaw nyob, kev pabcuam lossis cov ntsiab lus cuam tshuam nrog lub nroog ntawd, tsis txhob maj xaus tias lub system muaj teeb meem. Sau tseg qhov xwm txheej ntawd thiab xyuas cov ntaub ntawv uas cuam tshuam ntxiv.
Qhov tshwm sim ntawm theem no tsuas qhia tias Yandex tab tom khaws lossis qhia cov ntaub ntawv cheeb tsam rau lub website uas koj xaiv xwb. Nws tsis yog pov thawj tias lub website yuav nyob rau qhov qeb siab tas li, thiab kuj tsis txhais tias txhua lo lus nug tshawb nrhiav los ntawm cheeb tsam ntawd yuav qhia lub website.
Txiav txim siab khaws cia, thov hloov lossis tsis muab cheeb tsam
Siv lub rooj hauv qab no los txiav txim ua ntej yuav hloov:
| Lo lus nug | Yog teb tias “Yog” | Yog teb tias “Tsis yog” |
|---|---|---|
| Lub website puas muab kev pabcuam lossis khoom lag luam uas txuas nrog ib qho chaw tshwj xeeb? | Txuas ntxiv xyuas qhov chaw nyob thiab cheeb tsam uas muab kev pabcuam. | Feem ntau yuav tsis muab cheeb tsam. |
| Puas muaj qhov chaw nyob lossis cheeb tsam ntawd qhia meej rau hauv lub website? | Yog cheeb tsam tam sim no tsis yog, koj tuaj yeem npaj daim ntawv thov hloov tau. | Tseem tsis tsim nyog thov hloov; xub ntxiv lossis txheeb xyuas cov ntaub ntawv kom meej. |
| Puas yog lub website muab kev pabcuam rau ntau cheeb tsam dua li cheeb tsam uas xaiv tam sim no? | Xyuas seb puas muaj ntaub ntawv txaus los ua pov thawj tias thaj tsam kev pabcuam dav dua. | Koj tuaj yeem khaws cheeb tsam tam sim no yog tias nws tsim nyog. |
| Lub website puas tsuas tshaj tawm cov ntsiab lus dav dav xwb, tsis yog muab kev pabcuam hauv ib cheeb tsam? | Tsis tas yuav muab cheeb tsam tsuas yog kom “ua SEO zoo dua” xwb. | Rov xyuas hom website thiab thaj tsam uas muab kev pabcuam. |
Yog thov hloov cheeb tsam
Hauv Yandex Webmaster, ntawm Display in the search → Site region, xaiv lub cim kho, ntaus lub npe cheeb tsam, ces xaiv qhov txiaj ntsig uas haum. Yandex xav kom koj muab qhov txuas mus rau nplooj ntawv uas muaj ntaub ntawv tiv tauj, kom tus neeg tshuaj xyuas thiaj muab cheeb tsam piv rau cov ntsiab lus hauv lub website. Tom qab xa lawm, daim ntawv thov yuav raug tshuaj xyuas txij li ob peb hnub mus txog ob peb lub lis piam; Yandex cov ntaub ntawv kuj hais tias qhov kev hloov yuav pib siv tau hauv ob lub lis piam tom qab ua tiav kev tshuaj xyuas. Yog li, tsis txhob cog lus tias txhua lub website yuav hloov rau tib lub sijhawm.
Ua ntej khaws cia, sau tseg:
- Cheeb tsam qub.
- Cheeb tsam tshiab uas thov.
- URL ntawm nplooj ntawv tiv tauj uas xa rau Yandex.
- Hnub xa thiab qhov xwm txheej uas pom tom qab xa.
Yog daim ntawv thov raug tsis lees txais, tsis txhob rov sim ntau cheeb tsam sib txawv tsis tu ncua. Nyeem qhov laj thawj, rov muab qhov chaw nyob thiab thaj tsam kev pabcuam los sib piv, ces xaiv ib cheeb tsam uas muaj pov thawj txhawb tau zoo dua.
Yog lub website tsis tas yuav muab cheeb tsam
Xaiv qhov kev xaiv uas muaj lub ntsiab lus sib npaug rau No region tsuas yog thaum cov ntsiab lus thiab txoj kev ua haujlwm ntawm lub website yeej tsis vam khom ib cheeb tsam tshwj xeeb xwb. Qhov no tsis yog txoj kev “rho” lub website tawm ntawm cov txiaj ntsig tshawb nrhiav hauv cheeb tsam, thiab kuj tsis lav tias Yandex yuav tsis quav ntsej txhua yam cim qhia txog thaj chaw.
Xyuas lub npe, lus piav qhia thiab favicon hauv cov txiaj ntsig tshawb nrhiav
Tom qab xyuas cheeb tsam tas, saib seb lub website raug qhia li cas. Hauv Yandex Webmaster, qhib thaj chaw uas muaj lub ntsiab lus sib npaug rau View in search results lossis siv ib lo lus nug tsim nyog hauv Yandex Search yog lub website twb muaj ntaub ntawv lawm. Tsis yog txhua lub website yuav muaj qhov saib ua ntej tiav tam sim ntawd.
Ib qho snippet hauv cov txiaj ntsig tshawb nrhiav yuav muaj lub npe, lus piav qhia, favicon, website qhov chaw nyob thiab qee cov ntaub ntawv ntxiv. Txawm li cas los, Yandex tsis yog ib txwm siv cov ntsiab lus raws nraim li koj tau teeb tsa: lub npe thiab lus piav qhia yuav raug tsim los ntawm cov ntsiab lus hauv nplooj ntawv, tag title, tag lus piav qhia thiab lwm cov cim qhia uas cuam tshuam rau lo lus nug tshawb nrhiav (raws li yandex.com).
| Yam khoom | Yuav tsum muab dab tsi los sib piv? | Yog tsis sib phim |
|---|---|---|
| Lub npe | Puas piav qhia raug cov ntsiab lus hauv nplooj ntawv, hom npe thiab lub ntsiab tseem ceeb? | Xyuas tag title, cov ntsiab lus saum toj ntawm nplooj ntawv thiab cov npe uas rov ua dua. |
| Lus piav qhia | Puas qhia raug yam uas tus neeg siv yuav pom tom qab nias? | Xyuas tag description thiab cov ntawv tseem ceeb; tsis txhob txhob txwm muab cov lus tseem ceeb ntau dhau. |
| Chaw nyob | Puas yog protocol, domain name thiab www version puas yog lawm? | Muab piv rau URL raug cai; tsis txhob hloov DNS tsuas yog vim ib qho snippet qhia txawv. |
| Favicon | Puas yog lub website lub cim tiag tiag, thiab tsis yog hosting lub cim uas teeb tsa cia li lawm? | Kuaj kom cov ntaub ntawv favicon nkag tau rau pej xeem, xa rov qab HTTP 200 thiab tsis raug robots.txt thaiv. |
| Ntaub ntawv hais txog cheeb tsam | Qhov chaw nyob, tus xov tooj lossis thaj tsam muab kev pab puas raug raws li lub website? | Kuaj nplooj tiv tauj thiab cov hauv paus ntaub ntawv lag luam; tsis txhob siv ib daim duab ntawm qhov kev tshawb nrhiav los ua pov thawj nkaus xwb. |
Lub npe thiab cov lus piav qhia yog cov ntaub ntawv tseem ceeb, tab sis tsis yog lus cog tseg tias yuav raug tso tawm ib yam tas li. Yandex yuav xaiv lwm ntu ntawv kom phim cov lus nug tshawb nrhiav zoo dua. Yog li, kuaj nrog ntau lo lus nug uas cuam tshuam thiab sau hnub kuaj tseg, tsis txhob txiav txim los ntawm ib zaug tshawb nrhiav xwb.
Txoj kev kuaj favicon
Favicon yuav tsum nkag tau los ntawm qhov txuas ncaj qha, feem ntau yuav tsum xa rov qab HTTP 200, tsis raug robots.txt thaiv thiab yuav tsum tau teeb tsa raug rau hauv ntu <head>. Tom qab bot rub tau cov ntaub ntawv lawm, lub cim yuav tshwm hauv cov txiaj ntsig tshawb nrhiav tom qab ib ntus; Yandex hais tias yuav siv li ob lub lis piam hauv nws phau ntawv qhia raug cai, tab sis qhov no tsis yog lus cog tseg rau txhua lub website (raws li yandex.com).
Yog koj nyuam qhuav hloov favicon, khaws cov ntaub ntawv qub, URL ntawm cov ntaub ntawv tshiab thiab hnub hloov tseg. Tsis txhob maj rho cov ntaub ntawv lossis code qub kom txog thaum koj paub meej tias theme lossis WordPress tab tom siv favicon ntawd li cas.
Daim ntawv txheeb xyuas cov ntaub ntawv tso tawm
Luam daim qauv no rau hauv koj daim ntawv teev tseg txog website thiab sau rau cov ntaub ntawv uas koj tau kuaj tiag tiag xwb:
| Yam khoom | Qhov tshwm sim tiag tiag | Pov thawj | Xwm txheej |
|---|---|---|---|
| URL raug cai | [URL chính thức của website] | Qhov chaw nyob kawg hauv browser | Tau kuaj lawm / Tseem tsis tau txiav txim |
| Cheeb tsam uas Yandex txheeb tau | [Khu vực hoặc No region] | Daim screenshot lossis ntawv sau tseg ntawm Site region | Haum / Yuav tsum rov kuaj |
| Nplooj tiv tauj | [URL trang liên hệ] | Qhov chaw nyob, tus xov tooj, thaj tsam muab kev pab | Muaj txhij / Tsis txhij |
| Lub npe | [Tiêu đề quan sát được] | View in search results lossis cov txiaj ntsig tshawb nrhiav | Raug / Yuav tsum kuaj |
| Cov lus piav qhia | [Mô tả quan sát được] | Lo lus nug tshawb nrhiav thiab hnub kuaj | Raug / Yandex xaiv lwm ntu ntawv |
| Favicon | [Có / Không / Chưa có dữ liệu] | Cov txiaj ntsig tshawb nrhiav thiab URL ntawm cov ntaub ntawv favicon | Tau kuaj lawm / Tseem tsis tau txheeb xyuas |
Cov kev nkag siab yuam kev uas yuav tsum zam
- “Siv Yandex ces yuav tsum xaiv Russia.” Tsis yog li ntawd. Cheeb tsam yuav tsum yog raws li lub website cov ntsiab lus, qhov chaw nyob thiab thaj tsam muab kev pab tiag tiag.
- “Thaum twb xaiv cheeb tsam lawm, website yuav nyob qib siab dua.” Tsis muaj lus cog tseg li ntawd. Cheeb tsam tsuas yog ib qho teeb liab ntawm ntau yam hauv cov lus nug tshawb nrhiav uas vam khom rau qhov chaw.
- “Lub npe hauv title tag yeej yog lub npe uas yuav tso tawm.” Tsis tas li ntawd. Yandex yuav tsim lwm lub npe raws li cov ntsiab lus thiab cov lus nug tshawb nrhiav.
- “Yog snippet tsis zoo ib yam li meta description ces txhais tias website muaj teeb meem.” Tseem tsis muaj pov thawj txaus los txiav txim li ntawd. Kuaj cov ntsiab lus ntawm nplooj, cov lus nug tshawb nrhiav thiab cov ntaub ntawv uas Yandex tab tom siv.
- “Yog favicon tshwm hauv browser ces yeej yuav tshwm hauv Yandex lawm.” Tsis yog txhua zaus. Bot yuav tsum nkag mus thiab ua tiav cov ntaub ntawv ua ntej lub cim yuav raug hloov kho hauv cov txiaj ntsig tshawb nrhiav.
- “Yog Yandex twb paub txog website lawm ces twb tau index lawm.” Ob yam no yog xwm txheej sib txawv. Yog koj yuav tsum kuaj ib zaj lus twg, siv txoj kev kuaj seb Yandex puas tau index zaj lus ntawd lawm.
Zaj lus qhia xyaum ua
Xaiv ib lub website uas koj tswj tiag tiag thiab teb plaub lo lus nug hauv qab no kom tiav:
- Lub website pab ib cheeb tsam tshwj xeeb, ntau cheeb tsam, lossis tsis vam khom rau thaj chaw?
- Cheeb tsam uas Yandex tab tom tso tawm yog dab tsi?
- Cov ntaub ntawv hais txog qhov chaw nyob lossis thaj tsam muab kev pab hauv lub website puas txaus los piav qhia cheeb tsam ntawd?
- Lub npe, cov lus piav qhia thiab favicon hauv cov txiaj ntsig tshawb nrhiav puas qhia tau raws li cov ntsiab lus tiag?
Yog tseem tsis muaj ntaub ntawv rau ib lo lus nug twg, sau tias “tseem tsis muaj ntaub ntawv” es tsis txhob twv. Qhov kev xyaum no suav tias ua tiav thaum lwm tus nyeem tau daim ntawv teev tseg thiab paub tias koj tau kuaj lub website twg, kuaj rau hnub twg, siv pov thawj dab tsi thiab kauj ruam tom ntej yog dab tsi.
Xaus lus thiab kauj ruam tom ntej
Cov vev xaib uas muab ntaub ntawv dav dav feem ntau tsis tas yuav teeb cheeb tsam. Cov vev xaib uas muab kev pabcuam, khoom lossis cov ntsiab lus hauv ib cheeb tsam yuav tsum muab cheeb tsam piv nrog qhov chaw nyob, thaj tsam uas muab kev pabcuam thiab cov ntaub ntawv pejxeem hauv vev xaib. Yog thov hloov cheeb tsam, npaj ib nplooj ntawv tiv tauj kom Yandex tshuaj xyuas thiab tos qhov kev txiav txim, tsis txhob hloov ntau zaus.
Tom qab ua tiav daim ntawv txheeb xyuas, koj yuav muaj hauv paus txaus los cais peb yam: cheeb tsam uas lub vev xaib raug txheeb xyuas, txoj kev snippet tab tom tshwm hauv cov txiaj ntsig tshawb nrhiav, thiab qhov xwm txheej indexing ntawm txhua URL. Cov no yog cov txheej txheem ntaub ntawv sib txawv; tsis tsim nyog muab sau ua ib qho kev xaus txog qib tso saib lossis cov neeg tuaj xyuas.
Hauv kauj ruam tom ntej, koj siv tau cov ntaub ntawv cheeb tsam thiab cov URL qauv uas tau sau tseg los saib impressions, clicks, CTR thiab txoj hauj lwm hauv Yandex Webmaster. Thaum mus rau zaj lus ntawd, nqa daim ntawv teev tseg ntawm qhov kev tshuaj xyuas no nrog koj, tsis txhob tsim cov ntaub ntawv cuav.
Cov ntaub ntawv siv
- Site region — Yandex Webmaster.
- Title and description — Yandex Webmaster.
- Favicon — Yandex Webmaster.
- Snippet — Yandex Webmaster.
- How to create the title element correctly — Yandex Webmaster.
- How to create a description meta tag correctly — Yandex Webmaster.
