Lus teb luv: siv Search Console saib seb cov neeg siv tshawb nrhiav dab tsi, nplooj ntawv twg tau tshwm thiab tau txais kev nyem; siv Google Analytics 4 saib seb cov neeg siv ua dab tsi tom qab nkag rau hauv nplooj ntawv. Tom qab ntawd muab cov lus nug tshawb nrhiav, URL ntawm nplooj tsaws thiab kev hloov pauv ntawm kev koom tes los sib piv ua ntej xaiv ib qho ntawm peb yam no: kho tsab qub, sau tsab tshiab lossis tos ntaub ntawv ntxiv.
Tus txheej txheem no haum rau tus neeg tshiab uas muaj Blogger blog. Koj yuav tsum muaj cai tswj hwm lub blog, muaj ib qho Search Console property uas phim qhov chaw nyob pej xeem, muaj ib qho Google Analytics 4 (GA4) property thiab muaj ib qho URL uas qhib tau los kuaj xyuas. Cov ntaub ntawv hais txog SaibABC Blog hauv tsab xov xwm no tsuas yog ib qho piv txwv xav txog xwb; tsis yog cov ntaub ntawv nkag tiag tiag.
Ob lub cuab yeej teb ob pawg lus nug sib txawv
| Cuab yeej | Lo lus nug tseem ceeb | Kev txiav txim uas nws pab txhawb tau |
|---|---|---|
| Google Search Console | Cov neeg siv tshawb nrhiav cov lus nug twg, nplooj ntawv twg tau tshwm thiab tau txais kev nyem? | Kho lub npe, ntu qhib, thaj tsam ntawm tsab xov xwm lossis nthuav mus rau ib qho kev xav tau tshwj xeeb. |
| Google Analytics 4 | Cov neeg siv tuaj rau nplooj ntawv twg thiab ua dab tsi tom qab nkag mus? | Kuaj nplooj tsaws, txoj kev uas lawv mus ntxiv thiab kev nyeem ntawv. |
Search Console tuaj yeem faib cov ntaub ntawv raws li cov lus nug tshawb nrhiav, nplooj ntawv, teb chaws, cuab yeej lossis hnub. Cov ntsuas theem pib muaj kev nyem, kev tshwm, click-through rate (CTR) thiab qhov chaw nruab nrab (raws li Google Search Console Help). Analytics thiab Search Console tsis ntsuas tib yam, yog li tus naj npawb kev nyem thiab tus naj npawb sessions tsis tas yuav sib npaug; cia li saib cov qauv hloov pauv thiab kev sib raug zoo ntawm cov cim qhia, tsis txhob yuam kom ob pawg tag nrho sib npaug (raws li Google Search Central).
Npaj cov ntaub ntawv thiab txheeb xyuas kom yog lub website
- Nkag mus rau tus Google account uas yog tus raug thiab muaj cai tswj hwm Blogger blog.
- Qhib qhov Search Console property uas phim URL uas cov neeg nyeem siv tiag tiag.
- Xyuas kom lub blog qhib rau pej xeem yog tias koj xav kuaj los ntawm qhov kev xav ntawm tus neeg uas tsis tau nkag mus.
- Npaj ib qho URL ntawm tsab xov xwm uas qhib rau pej xeem los kuaj Analytics.
- Tsim ib daim ntawv taug qab uas muaj hnub, URL, lus nug tshawb nrhiav, kev tshwm, kev nyem, CTR, qhov koj pom hauv Analytics thiab qhov kev txiav txim tom ntej.
Yog tseem tsis tau txiav txim siab qhov chaw nyob ntawm blog, sau [địa chỉ Blogspot thực hành] lossis [tên miền thực hành của bạn] rau hauv cov ntawv sau tseg. Tsis txhob siv SaibABC.Com, lub WordPress website uas luam tawm series no, ua qhov chaw nyob teeb tsa rau SaibABC Blog. SaibABC Blog tsuas yog ib txoj haujlwm Blogger ua qauv qhia uas npaj tseg xwb.
Txuas GA4 nrog Blogger thiab kuaj xyuas tias puas tau txais ntaub ntawv
Tau txais measurement code
Koj yuav tsum muaj ib qho GA4 property thiab ib lub web data stream. Measurement ID feem ntau pib nrog G-. Tau tus ID los ntawm qhov property thiab web stream uas koj npaj yuav taug qab tiag tiag; tsis txhob luam tus code hauv ib daim duab lossis lwm phau ntawv qhia.
Hauv Google Analytics, qhib ntu tswj hwm property, tsim lossis xaiv ib lub web data stream thiab sau cia Measurement ID. Cov npe khawm yuav hloov raws li interface; qhov yuav tsum tau txais yog ib qho code zoo li G-XXXXXXXXXX, uas feem XXXXXXXXXX yog koj tus code tiag tiag (raws li support.google.com).
Ntxig code hauv Blogger
- Qhib Blogger hauv web browser thiab xaiv lub blog uas yog.
- Mus rau Settings.
- Nrhiav ntu Google Analytics Measurement ID lossis ib ntu uas muaj lub luag haujlwm zoo ib yam hauv pawg basic settings.
- Ntxig koj tus GA4 code tiag tiag, piv txwv
G-XXXXXXXXXX; hloov tag nrho tus qauv code ntawd nrog koj tus code. - Xaiv Txuag yog tias koj lub interface muaj lub pob txuag.
Txoj kev txuas no siv tau rau Blogger interface uas txhawb Layouts tiam thib ob. Yog koj lub blog siv Classic interface lossis tsis muaj qhov Measurement ID, tsis txhob muab tus code twg los lo rau hauv interface; cia li sau tseg tias txoj kev txuas no tsis haum thiab mus saib cov lus qhia raug cai rau lwm txoj kev (raws li support.google.com).
Kuaj nrog Realtime
- Qhib lub URL pej xeem ntawm koj lub blog rau lwm lub qhov rais, zoo tshaj yog siv lub qhov rais private lossis browser uas tseem tsis tau login.
- Mus saib ib tsab xov xwm tiag thiab txhob txwm reload nplooj ntawv ib zaug.
- Rov qab mus rau Analytics, qhib daim ntawv tshaj tawm Realtime thiab kuaj seb puas muaj qhov kev ua ntawd tshwm sim.
Qhov txiaj ntsig tsawg kawg uas yuav tsum tau muaj yog Analytics qhia tau qhov kev nkag mus sim. Yog tseem tsis pom, kuaj raws li nram no: tus code puas yog ntawm qhov property raug, koj puas tau khaws cia rau hauv lub blog raug, lub blog puas siv interface uas txhawb txoj kev no, thiab URL puas qhib rau pej xeem. Tos ntxiv ua ntej koj ntsuas cov ntaub ntawv yav dhau los; Realtime tsuas lees paub tias cov ntaub ntawv theem pib raug xa mus xwb, tsis yog pov thawj tias txhua event lossis advanced filter raug teeb tsa lawm.
Nyeem Search Console kom nrhiav tau cov cib fim rau cov ntsiab lus
- Qhib Search Console qhov Performance report hauv property uas raug.
- Xaiv ib lub sijhawm uas ntev txaus kom muaj ntaub ntawv rau tshuaj xyuas; blog tshiab yuav muaj ntaub ntawv tsawg dhau yog xaiv lub sijhawm luv.
- Qhib tab Queries kom pom cov lus nug tshawb nrhiav.
- Qhib tab Pages kom pom cov URL uas tau txais kev tshwm sim lossis kev nias.
- Qhib cov kem Clicks, Impressions, CTR thiab Average position.
- Xaiv ib lo lus nug tshawb nrhiav, tom qab ntawd kuaj seb URL twg raug qhia rau lo lus nug ntawd.
Kev tshwm sim qhia tias lub website qhov txiaj ntsig tau tshwm hauv qhov kev suav uas tau teev tseg; kev nias yog tus naj npawb uas cov neeg siv nias los ntawm qhov txiaj ntsig tshawb nrhiav mus rau lub website; CTR yog feem pua ntawm kev nias piv rau kev tshwm sim; hos qhov chaw nruab nrab yog ib qho nqi uas muab sau ua ke, tsis yog ib qib duas uas zoo ib yam rau txhua tus neeg siv.
Tsis txhob txiav txim los ntawm ib lo lus nug lossis ib hnub xwb. Cov ntaub ntawv txog cov lus nug yuav raug zais npe lossis txo kom luv, yog li daim ntawv tshaj tawm tsis yog ib txwm muaj txhua qhov kev tshawb nrhiav (raws li Google Search Console Help). Qhov uas koj pom ib lo lus nug hauv daim ntawv tshaj tawm kuj tsis txhais tias lub website yuav ib txwm tshwm thaum koj tshawb tib lo lus nug ntawd ntawm koj tus kheej (raws li Google Search Console Help).
Siv Analytics los kuaj nplooj tsaws
Hauv Analytics, pib los ntawm URL ntawm nplooj tsaws thiab qhov kev hloov pauv tom qab tus neeg siv nkag los. Saib seb tus neeg siv puas txuas ntxiv qhib cov ntsiab lus uas cuam tshuam, puas ua qhov kev nqis tes uas koj tau teeb tsa, lossis puas tawm tam sim ntawd. Cov npe thiab qhov chaw ntawm cov report yuav hloov raws li interface, yog li sau tseg URL thiab qhov kev pom tseem ceeb es tsis txhob sim kawm txhua yam haujlwm tib zaug.
Piv txwv, Search Console qhia tias ib tsab xov xwm tau txais kev nias los ntawm lo lus nug “yuav xaiv blog lub npe li cas”, hos Analytics qhia tias coob tus neeg tsis qhib cov ntsiab lus uas cuam tshuam. Qhov no tseem tsis yog pov thawj tias tsab xov xwm ua tsis tiav. Nyeem tsab xov xwm dua thiab kuaj:
- Lub npe puas qhia raug qhov uas tus nyeem tab tom nrhiav?
- Nqe lus qhib puas teb lo lus nug tseem ceeb sai?
- Puas muaj qhov txuas meej mus rau kauj ruam tom ntej?
- Cov ntsiab lus puas nyeem tau yooj yim thiab kov tau yooj yim hauv xov tooj?
- Nplooj tsaws puas coj mus rau URL uas yuam kev lossis ib feem ntawm cov ntsiab lus tseem tsis tau tiav?
Ib qho session luv tsis yog pov thawj ncaj qha tias tus nyeem tsis txaus siab. Qee tus neeg tsuas xav tau ib lo lus teb xwb ces tawm mus. Analytics pab koj teeb cov lus nug los kuaj ntxiv; nws tsis yog daim ntawv lees paub tias cov ntsiab lus zoo.
Lub moj khaum txiav txim: kho, sau tshiab lossis tos?
| Qhov cim qhia | Kev txhais lus uas ceev faj | Qhov yuav sim ua |
|---|---|---|
| Muaj kev tshwm sim ntau, tab sis kev nias tsawg | Nplooj ntawv twb tshwm lawm, tab sis lub npe, cov lus piav qhia lossis txoj kev teb tej zaum tseem tsis tau phim lo lus nug txaus. | Rov tshuaj xyuas lub npe, ntu pib thiab cov ntsiab lus; tsis txhob hloov ntau yam tib zaug yog tseem tsis tau sau tseg qhov xwm txheej tam sim no. |
| Impressions tsawg tiam sis cov lus nug tshawb nrhiav meej | Lub ncauj lus tej zaum tseem tshiab rau lub website, lossis tsab xov xwm tseem tsis tau teb tag nrho lo lus nug ntawd. | Yog cov ntsiab lus tseem tsis txaus, nthuav tsab xov xwm ntxiv; tsuas sau ib tsab xov xwm tshiab thaum lub luag haujlwm thiab qhov txiaj ntsig kawg txawv xwb. |
| Muaj kev nias, tiam sis cov ntaub ntawv tom qab nias tseem tsis ruaj khov | Tej zaum yog vim tseem muaj cov ntaub ntawv tsawg, tsab xov xwm teb luv dhau, lossis tseem tsis muaj txoj kev kom nyeem txuas ntxiv. | Tshuaj xyuas cov ntsiab lus, cov kev txuas thiab kev nyeem; tseem tsis tau tsim nyog muab tshem tawm lossis rov sau dua tag nrho. |
Nov yog ib lub moj khaum rau kev xyaum, tsis yog Google lub chaw pib raug cai. Tsis txhob teeb txoj cai xws li “yog CTR qis dua X% ces yuav tsum rov sau dua”, vim qhov txiaj ntsig ntawm qhov ntsuas tseem nyob ntawm cov lus nug tshawb nrhiav, ntaus ntawv, website thiab lub hom phiaj.
Xyaum siv cov ntaub ntawv ua piv txwv
Lub rooj hauv qab no yog ib qho piv txwv rau SaibABC Blog. Cov lej yog cov ntaub ntawv ua piv txwv xwb, tsis yog qhia txog qhov tshwm sim tiag.
| Nplooj ntawv tsaws | Lo lus nug tshawb nrhiav ua piv txwv | Impressions | Kev nias | CTR | Teeb liab |
|---|---|---|---|---|---|
| Tsab xov xwm “5 yam yuav tsum npaj ua ntej tsim blog tus kheej” | yuav tsum npaj dab tsi ua ntej tsim blog | 1.200 | 18 | 1,5% | Tej zaum tsim nyog rov tshuaj xyuas lub npe thiab ntu pib. |
| Tsab xov xwm “5 yam yuav tsum npaj ua ntej tsim blog tus kheej” | teem npe blog tus kheej | 90 | 5 | 5,6% | Tej zaum tsim nyog ntxiv ib ntu teb txog kev teev npe. |
| [Bài chưa viết] | yuav xaiv npe blog li cas rau tus pib tshiab | Tsis muaj | Tsis muaj | Tsis muaj | Yuav tsum tshuaj xyuas qhov dav ntawm lub ncauj lus thiab qhov xav tau ua ntej yuav sau ib tsab xov xwm cais. |
Kev txiav txim siab 1: kho tsab xov xwm uas twb muaj impressions
Kab thawj tsis tau qhia tias yuav tsum muab tsab xov xwm tshem tawm. Tsab xov xwm twb tshwm rau ib lo lus nug uas phim lawm, tiam sis CTR hauv qhov piv txwv qis dua kab thib ob. Sau tseg URL thiab daim qauv tam sim no, ces rov tshuaj xyuas lub npe, nqe lus piav qhia, ntu pib thiab qhov sib haum ntawm yam tau cog lus thiab cov ntsiab lus. Hloov tsuas yog ntu uas muaj laj thawj tsim nyog xwb; sau hnub hloov kho kom lwm zaus thiaj muab piv tau.
Kev txiav txim siab 2: ntxiv rau hauv tsab xov xwm qub
Lo lus nug “teem npe blog tus kheej” muaj impressions tsawg dua, tiam sis CTR hauv qhov piv txwv siab dua. Ua ntej, tshuaj xyuas seb tsab xov xwm qub puas tau piav txog cov qauv xaiv, txheej txheem thiab cov piv txwv ntawm kev teev npe. Yog tseem tsis txaus, ntxiv ib ntu kom meej meej tsis txhob maj tsim ib tsab xov xwm tshiab uas rov hais tib lub ncauj lus.
Kev txiav txim siab 3: tsuas sau tsab xov xwm tshiab thaum qhov dav ntawm lub ncauj lus txawv
“Yuav xaiv npe blog li cas rau tus pib tshiab” yuav yog ib tsab xov xwm cais tau yog nws pab tus nyeem kom ua tau ib qho txiaj ntsig kawg txawv, xws li teeb ib lub rooj qauv xaiv thiab xaiv ib lub npe uas npaj yuav siv. Ua ntej sau, nug koj tus kheej:
- Puas muaj peev xwm nthuav tsab xov xwm tam sim no ntxiv, thaum tseem khaws tau ib lub luag haujlwm meej?
- Puas yog tsab xov xwm tshiab muaj lub hom phiaj tshawb nrhiav thiab qhov txiaj ntsig kawg txawv?
- Puas yog ob tsab xov xwm rov hais tib cov ntsiab lus lossis sib tw teb tib qhov kev xav tau?
- Puas muaj peev xwm txuas ob tsab xov xwm ua ke raws ib txoj kev uas ntuj tsim?
Yog tseem teb tsis tau, sau lub tswv yim rau hauv kem “yuav tsum txheeb xyuas” thiab tseem tsis txhob tshaj tawm tam sim ntawd.
Qauv rooj taug qab
| Hnub | URL | Lo lus nug tshawb nrhiav/ncauj lus | Impressions | Kev nias | CTR | Kev soj ntsuam hauv Analytics | Kev txiav txim siab | Hnub rov tshuaj xyuas |
|---|---|---|---|---|---|---|---|---|
| [ngày] | [URL thật] | [truy vấn] | [số] | [số] | [%] | [trang đích, đường đi tiếp] | [sửa / viết mới / chờ] | [ngày] |
- Kho tsab xov xwm qub: URL twb muaj teeb liab lawm, tiam sis tseem tsis txaus txog yam tau cog lus, qhov dav ntawm lub ncauj lus, cov piv txwv, cov kev txuas lossis ntu piav qhia.
- Sau tsab xov xwm tshiab: ib lo lus nug uas muaj lub hom phiaj thiab qhov txiaj ntsig kawg txawv, tsis yog hloov ob peb lo lus hauv tsab xov xwm qub xwb.
- Tos kom muaj ntaub ntawv ntxiv: tseem muaj kev soj ntsuam tsawg, lossis tseem tsis tau paub meej tias qhov teeb meem yog los ntawm cov ntsiab lus lossis kev hloov pauv uas tshwm sim ib ntus.
Tej yuam kev uas ua rau koj txiav txim siab yuam kev
- Pom ib lo lus nug nrhiav ces maj nroos sau ib tsab xov xwm tshiab: tej zaum tsuas yog ib qho kev hloov me me ntawm tsab xov xwm uas twb muaj lawm.
- Saib qhov nruab nrab ntawm txoj hauj lwm xwb: qhov hauj lwm ntawd tsis qhia kom txhij txog qhov phim, cov nias lossis tus neeg siv qhov kev nyeem ntawv.
- Hloov URL vim cov ntaub ntawv qhia tau tus lej qis: nrhiav kom paub qhov laj thawj ua ntej; kev hloov URL yuav ua rau cov kev txuas qub taw mus rau qhov chaw tsis raug.
- Muab Search Console thiab Analytics piv xws li yog tib lub txee suav: ob lub cuab yeej no muaj txoj kev sau ntaub ntawv thiab tus qauv ntaub ntawv sib txawv.
- Siv ntaub ntawv ob peb hnub los ntsuas ib lub blog tshiab: thaum cov kev soj ntsuam tsawg, tus feem pua yuav hloov pauv heev.
- Ntxiv Analytics tiam sis tsis nco txog kev ceev ntiag tug: thaum koj ntxiv cov cuab yeej ntsuas, cov foos, kev tshaj tawm lossis lwm yam kev pabcuam, rov tshuaj xyuas cov ntaub ntawv txog kev ceev ntiag tug thiab txoj kev thov kev tso cai uas tsim nyog rau koj cov neeg siv.
Txoj kev kuaj xyuas tias ua tiav lawm
- Analytics qhia txog kev nkag mus sim hauv Realtime, lossis koj tau sau meej tias vim li cas tseem tsis tuaj yeem lees paub tau.
- Search Console tab tom qhib rau qhov property thiab qhov chaw nyob ntawm blog uas raug.
- Koj tau saib ob sab ntawm cov ntaub ntawv lawm: cov lus nug nrhiav thiab cov nplooj ntawv.
- Koj tau cais cov ntaub ntawv tiag ntawm cov ntaub ntawv uas tsuas yog muab xav ua piv txwv.
- Hauv daim ntawv taug qab muaj URL, hnub kuaj xyuas, cov ntsuas, qhov kev soj ntsuam thiab qhov kev txiav txim siab.
- Koj tau xaiv ib yam los kho tsab xov xwm, ib yam los txiav txim siab seb puas yuav sau tshiab, thiab ib yam los tos kom muaj ntaub ntawv ntxiv.
Kev xyaum thiab kauj ruam tom ntej
Xaiv tsab xov xwm “5 yam yuav tsum npaj ua ntej tsim ib lub blog ntiag tug” lossis xaiv ib tsab xov xwm tiag ntawm koj. Sau tsib lo lus nug nrhiav lossis pawg ntsiab lus, URL, cov kev tshwm sim, cov nias thiab qhov kev soj ntsuam tseem ceeb. Tom qab ntawd teb kom tiav peb kab lus no:
- “Kuv yuav kho ntu … vim cov ntaub ntawv qhia tias …”
- “Kuv tsuas yuav sau ib tsab xov xwm tshiab txog … yog tias kuv lees paub tau tias …”
- “Kuv tseem tsis tau ua dab tsi rau … vim tam sim no cov ntaub ntawv tseem …”
Yog tseem tsis tau muaj ntaub ntawv, ua kom tiav kauj ruam txuas, sau hnub pib taug qab thiab cia cov lej uas tseem tsis paub nyob tas. Tsis txhob sau cov lej cuav rau hauv daim ntawv xyaum. Thaum muaj ntaub ntawv tiag lawm, siv daim ntawv no los hloov kho koj txoj kev npaj ntsiab lus es tsis txhob sau raws li kev xav xwb. Yog koj xav mus ntxiv rau ntu project txog kev xaiv qauv khwv nyiaj, siv shortcode hauv qab no tom qab plugin tau tshaj tawm tsab xov xwm ntawd: Koj yuav khwv nyiaj hauv Blogspot li cas? Xaiv raws cov ntsiab lus thiab cov nyeem
Cov ntaub ntawv siv
- Use Analytics with Blogger — Blogger Help.
- [GA4] Set up Analytics for a website and/or app — Google Analytics Help.
- Blogger: Set up your Google tag — Google Analytics Help.
- Performance report (Search results): Overview and basic setup — Search Console Help.
- Performance report (Search results): Common tasks and use cases — Search Console Help.
- Using Search Console and Google Analytics Data for SEO — Google Search Central.
