The short answer: use Search Console to see what users search for, which pages are shown, and which pages receive clicks; use Google Analytics 4 to see what users do after they reach a page. Then compare queries, landing-page URLs, and engagement trends before choosing one of three actions: update an existing post, write a new post, or wait for more data.
This process is suitable for beginners with a Blogger blog. You need blog-management access, a Search Console property that matches the public address, a Google Analytics 4 (GA4) property, and a URL that you can open for testing. The data about SaibABC Blog in this article is hypothetical and does not represent actual traffic.
The Two Tools Answer Different Groups of Questions
| Tool | Key question | Decision it can support |
|---|---|---|
| Google Search Console | What queries do users search for, and which pages are shown and receive clicks? | Revise the title, introduction, or scope of a post, or expand into a distinct need. |
| Google Analytics 4 | Which pages do users land on, and what do they do after arriving? | Check the landing page, the next steps in the user journey, and the reading experience. |
Search Console can group data by query, page, country, device, or date. Its basic metrics include clicks, impressions, click-through rate (CTR), and average position (according to Google Search Console Help). Analytics and Search Console do not measure the same thing, so clicks and sessions do not necessarily match; prioritize trends and relationships between signals rather than trying to make the two totals equal (according to Google Search Central).
Prepare the Data and Confirm the Correct Website
- Sign in to the correct Google account with permission to manage the Blogger blog.
- Open the correct Search Console property corresponding to the URL that readers actually visit.
- Make sure the blog is public if you want to test it from the perspective of a user who is not signed in.
- Prepare a public post URL for testing Analytics.
- Create a tracking table with the date, URL, query, impressions, clicks, CTR, Analytics observations, and next decision.
If the blog address has not been determined, enter [địa chỉ Blogspot thực hành] or [tên miền thực hành của bạn] in the notes. Do not use SaibABC.Com, the WordPress website publishing this series, as the configuration address for SaibABC Blog. SaibABC Blog is only a planned illustrative Blogger project.
Connect GA4 to Blogger and Check That Data Is Being Received
Get the Measurement ID
You need a GA4 property and a web data stream. The Measurement ID usually begins with G-. Get the ID from the specific property and web stream you intend to track; do not copy an ID from an image or another tutorial.
In Google Analytics, open the property’s Admin section, create or select a web data stream, and record the Measurement ID. Button names may vary by interface; the required result is an ID in the form G-XXXXXXXXXX, where XXXXXXXXXX is your actual ID (according to support.google.com).
Enter the ID in Blogger
- Open Blogger in a web browser and select the correct blog.
- Go to Settings.
- Find the Google Analytics Measurement ID field, or its equivalent, in the basic settings section.
- Paste the actual GA4 ID, for example
G-XXXXXXXXXX; replace the entire example ID with your own. - Select Save if the interface displays a Save button.
This integration method applies to Blogger themes that support the second-generation Layouts interface. If the blog uses a Classic theme or does not have a Measurement ID field, do not paste code arbitrarily into the theme; note that this integration method is not suitable and consult the official documentation for an alternative approach (according to support.google.com).
Verify with Realtime
- Open the blog’s public URL in another window, preferably a private window or a browser where you are not signed in.
- Open a real post and deliberately reload the page once.
- Return to Analytics, open the Realtime report, and check for the corresponding activity.
At a minimum, Analytics should display activity from the test visit. If it does not, check in order whether the code belongs to the correct property, whether you saved it in the correct blog, whether the blog uses a supported theme, and whether the URL is publicly accessible. Wait before evaluating historical data; the Realtime check confirms only that basic data is being sent and does not prove that every event or advanced filter is configured correctly.
Read Search Console to find content opportunities
- Open the Search Console Performance report for the correct property.
- Choose a date range broad enough to provide observations; a new blog may have too little data over a short period.
- Open the Queries tab to view search queries.
- Open the Pages tab to see which URLs received impressions or clicks.
- Enable the Clicks, Impressions, CTR and Average positioncolumns.
- Select a query, then check which URL is being shown for that query.
Impressions indicate that a website result appeared within the scope being measured; clicks are the number of times users went from a search result to the website; CTR is the click-through rate, or the proportion of clicks relative to impressions; and average position is an aggregate value, not a fixed ranking that applies to every user.
Do not draw conclusions from a single query or a single day. Query data may be anonymized or truncated, so the report does not always include every search (according to Google Search Console Help). Seeing a query in the report also does not mean that the website will always appear when you search for the same query yourself (according to Google Search Console Help).
Use Analytics to check landing pages
In Analytics, start with the landing-page URL and the trend after users arrive. Check whether users continue to open related content, take an action you have configured, or leave immediately. Report names and locations may vary across interfaces, so record the URL and your main observation instead of trying to learn every feature at once.
For example, Search Console may show that a post received clicks from the query “how to choose a blog name,” while Analytics shows that many users did not open related content. This is not, by itself, evidence that the post failed. Reread the post and check:
- Does the title accurately reflect what readers are searching for?
- Does the introduction answer the main question quickly?
- Does the post provide a clear link to the next step?
- Is the content easy to read and interact with on a phone?
- Does the landing page lead to a broken URL or an unfinished section of content?
A short session does not, by itself, prove that readers were dissatisfied. Some people need only one answer and then leave. Analytics helps you formulate questions to investigate; it is not a certificate of content quality.
Decision framework: revise, write something new, or wait?
| Signal | Cautious interpretation | What to try |
|---|---|---|
| Many impressions, few clicks | The page has appeared in search, but its title, description, or response angle may not align closely enough with the query. | Review the title, opening section, and content; do not make broad changes before recording the current state. |
| Few impressions but a clear query | The topic may still be new to the website, or the article may not fully address the question. | Expand the article if it lacks relevant content; create a separate article only when the task and outcome are different. |
| Clicks received, but subsequent data is not yet stable | This may be due to limited observations, a short answer, or the lack of a clear next step. | Review the content, links, and reading experience; do not delete or rewrite everything yet. |
This is a practical framework, not an official Google threshold. Do not create rules such as “rewrite the article if CTR is below X%,” because the meaning of a metric depends on the query, device, website, and objective.
Practice with hypothetical data
The table below illustrates data for SaibABC Blog. The figures are hypothetical and do not describe actual results.
| Landing page | Illustrative query | Impressions | Clicks | CTR | Signal |
|---|---|---|---|---|---|
| Article “5 Things to Prepare Before Creating a Personal Blog” | what to prepare before creating a blog | 1,200 | 18 | 1.5% | Consider reviewing the title and opening section. |
| Article “5 Things to Prepare Before Creating a Personal Blog” | personal blog name | 90 | 5 | 5.6% | Consider adding a section that answers the naming question. |
| [Bài chưa viết] | how to choose a blog name for beginners | None | None | None | Check the scope and user need before creating a separate article. |
Decision 1: Revise an article that is already receiving impressions
The first row does not indicate that the article should be deleted. It has appeared for a relevant query, but its CTR is lower in this example than the second row’s. Record the URL and current version, then review the title, description, opening section, and how well the promise matches the content. Change only what you have a reason to change, and record the revision date for comparison later.
Decision 2: Add to the existing article
The query “personal blog name” has fewer impressions but a higher hypothetical CTR. First, check whether the existing article explains naming criteria, the process, and examples. If anything is missing, add a clearly defined section instead of immediately creating a new article on the same topic.
Decision 3: Create a new article only when the scope is different
“How to choose a blog name for beginners” could be a separate article if it helps readers achieve a different outcome, such as creating a criteria table and selecting a proposed name. Before writing it, ask:
- Can the existing article be expanded while still serving one clear task?
- Does the new article have a different search intent and outcome?
- Would the two articles repeat content or compete for the same need?
- Can the two articles be connected through a natural reader path?
If you cannot answer these questions yet, record the idea in the “needs verification” column and do not publish it immediately.
Tracking table template
| Date | URL | Query/topic | Impressions | Clicks | CTR | Analytics observation | Decision | Review date |
|---|---|---|---|---|---|---|---|---|
| [ngày] | [URL thật] | [truy vấn] | [số] | [số] | [%] | [trang đích, đường đi tiếp] | [sửa / viết mới / chờ] | [ngày] |
- Revise existing article: The URL already has signals, but its promise, scope, examples, links, or explanations are incomplete.
- Create a new article: A question with a distinct objective and outcome, not merely a few words changed from the existing article.
- Wait for more data: there are too few observations, or you cannot yet distinguish a content problem from random fluctuation.
Common errors that lead to poor decisions
- Seeing one query and immediately writing a new article: it may be only a minor variation of the current article.
- Looking only at average position: position does not fully indicate relevance, clicks, or the reading experience.
- Changing the URL because the metrics are low: identify the cause first; changing the URL can leave old links pointing to the wrong place.
- Comparing Search Console and Analytics as if they were the same counter: the two tools use different data-collection methods and data models.
- Evaluating a new blog using only a few days of data: a small number of observations can make the rate fluctuate sharply.
- Installing Analytics but forgetting about privacy: when adding measurement tools, forms, advertising, or other services, review the privacy information and consent mechanism appropriate for your users.
How to verify that you are finished
- Analytics shows test traffic in Realtime, or you have clearly recorded why it cannot yet be verified.
- Search Console is open to the correct property and the correct blog address.
- You have reviewed both dimensions of the data: queries and pages.
- You have distinguished real data from assumed data.
- The tracking table includes the URL, review date, metrics, observations, and decision.
- You have chosen one article to revise, identified one possible new article, and decided to wait for more data on one issue.
Practice exercise and next steps
Choose the article “5 Things to Prepare Before Creating a Personal Blog” or one of your own articles. Record five queries or topic groups, the URL, impressions, clicks, and key observations. Then complete these three statements:
- “I will revise the … section because the data shows …”
- “I will write a new article about … only if I confirm …”
- “I am not taking action on … yet because the available data is still …”
If you do not have data yet, complete the connection step, record the tracking start date, and leave unknown metrics blank. Do not enter made-up numbers in the practice table. When real data becomes available, use this table to update your content plan instead of writing based on intuition. If you want to continue to the project section on choosing a monetization model, use the following shortcode after that article has been published by the plugin: Which Blogspot Monetization Model Fits Your Content and Readers?
Reference source
- Use Analytics with Blogger — Blogger Help.
- [GA4] Set up Analytics for a website and/or app — Google Analytics Help.
- Blogger: Set up your Google tag — Google Analytics Help.
- Performance report (Search results): Overview and basic setup — Search Console Help.
- Performance report (Search results): Common tasks and use cases — Search Console Help.
- Using Search Console and Google Analytics Data for SEO — Google Search Central.
