If you are preparing a blog for AdSense, do not start by guessing how many posts, words, or visitors you need. Google does not publish a fixed threshold of this kind that guarantees approval. Instead, check whether your blog has useful content that you have the right to use, is publicly accessible, easy to navigate, provides accurate website information, and meets the account requirements.
By the end of this article, you will have a checklist with three statuses: Pass, Does not pass and Needs verification. You can apply it to your own blog or to the illustrative SaibABC Blog project on Blogger. SaibABC Blog is presented only as a hypothetical example; this article does not claim that it exists, has readers, or has been approved by AdSense.
Distinguish official requirements from practical experience
According to AdSense eligibility documentation, applicants need policy-compliant content, access to their website’s HTML source code, and must be at least 18 years old; the application or linking flow on Blogger may depend on the status of the blog and account. Do not create additional accounts to evade account or age-related issues (according to support.google.com).
Statements such as “you must have at least 20 posts,” “each post must be 1,000 words long,” or “you need to reach a certain amount of traffic” should not be recorded as official requirements unless Google documentation supports them. They may reflect one person’s experience, but they do not guarantee approval.
- Official requirement: check it against Google’s documentation and record the source.
- Practical suggestion: use it to improve the experience, not turn it into a mandatory rule.
- Unknown: mark it “Needs verification”; do not fill it in based on an assumption.
Review content and usage rights
Identify what each post helps readers do
Open a post as a reader and answer three questions:
- Who is this post for?
- What is the reader trying to accomplish?
- After reading it, what can they do, decide, or verify?
For example, the illustrative project’s post “5 Things to Prepare Before Creating a Personal Blog” has a clear scope: define a goal, identify the audience, choose a topic, prepare a blog name, and plan a writing schedule. The post should not expand into a promise that readers will immediately have a successful website, search rankings, or revenue.
Google recommends that sites ready for AdSense contain original, relevant, and useful content. Copied pages, repurposed content, or content created primarily to attract search engines may create policy issues during review (according to support.google.com).
Audit images, text, videos, and embedded content
For each component you did not create yourself, record the following information:
| Component | Record | How to handle it |
|---|---|---|
| Image | Source, license, attribution requirements | Use it only when the usage rights are appropriate |
| Excerpt | Scope of the excerpt, source, purpose of commentary | Do not republish the entire original article |
| Video or embedded content | Source, embedding rights, destination page | Check that the content is still available and appropriate |
| Product description or data | Permission to reproduce and the value you add | Do not turn the post into a copy |
Being “publicly posted on the Internet” does not mean that something may be copied and republished. If you cannot verify the rights, replace it with content you wrote yourself, a resource with clear licensing, or a link to the original source accompanied by your own analysis.
Check accessibility and navigation
Sign out of the administrator account, open a private window, or use a different browser. Test the homepage, one post, the information pages, and the menu items. If the administrator can open the blog but a signed-out visitor is asked to sign in, the blog has not passed the public-access check.
A menu does not need to contain many items. A short menu in which every destination works is better than a menu containing placeholder links. For SaibABC Blog, items such as “Learn Blogger,” “Write Content,” “About,” and “Contact” should be added to the menu only after the corresponding page or label actually exists.
Check both structure and usability: can readers find the post they need, do labels accurately describe their content groups, do links lead to the correct destinations, and are the text, images, headings, and menu easy to read and tap on a phone? These are practical user-experience criteria, not quantitative thresholds that guarantee approval.
| Check | Passes when | If it does not pass |
|---|---|---|
| Menu | Each item opens the correct destination | Remove placeholder links or create the actual destination first |
| Links within posts | No errors, and the destination page is accurately described | Open each link and fix incorrect URLs or broken links |
| Mobile | Text, images, headings, and the menu are easy to read and tap | Reduce elements that cause horizontal overflow or obscure content |
| Error pages | No important path leads to a broken page | Replace the link or update the destination |
Complete the information pages and privacy policy
Page titles such as “About,” “Contact,” or “Terms of Use” do not by themselves create an independent approval threshold. However, these pages help readers understand who is responsible for the blog, how to get in touch, and how the website handles data. Their content must reflect actual operations; do not leave placeholders or nonexistent information in place.
Before writing the Privacy Policy, inventory what the blog actually uses:
- Whether comments and email addresses are collected.
- Google Analytics, Search Console, or other measurement tools.
- Contact forms, email newsletters, or embedded content.
- Cookies, local storage, and advertising services.
- Third-party providers that may receive data.
If the blog does not use a tool, do not include it in the policy simply because it appears in an online template. When you add a new tool, review the policy and the applicable notice or consent mechanism.
Google requires publishers to have a privacy policy that discloses the use of cookies for advertising, the role of Google and third-party providers, how cookies are used for personalized advertising, and the opt-out choices available where applicable (according to support.google.com).
If the blog serves users in the European Economic Area, the United Kingdom, or Switzerland, also review Google's consent requirements for cookies, local storage, and data used for personalized advertising. These requirements depend on the region and implementation, so a single template should not be treated as suitable for every country (according to support.google.com).
Review the account and website URL
- You are at least 18 years old and can register in your own name, or you have correctly identified the account holder under the applicable rules.
- You are using the correct Google Account that manages the blog.
- You know whether the blog uses a Blogspot address or a custom domain.
- The public URL opens without requiring sign-in.
- You have permission to edit the parts needed to connect or verify the website.
- Do not confuse the illustrative SaibABC Blog with SaibABC.Com, the WordPress website that publishes the series.
If the blog uses a custom domain, record the final URL after redirects and HTTPS are applied. Do not use another website's domain or DNS as practice data. If you do not yet have a domain, you can still complete the content and structure at the Blogspot address before deciding whether to buy one.
Checklist before applying
| Work area | Pass | Does not pass | Needs verification |
|---|---|---|---|
| Content | The post has a clear topic, reader, and outcome | The post is repetitive, thin, or does not answer the question | It is unclear whether the reference material provides distinct value |
| Usage rights | The source and usage rights for images, text, and video are known | Resources were republished without permission | The license or attribution requirements could not be found |
| Accessibility | A signed-out visitor can open the pages and posts | Sign-in is required, a server error appears, or the URL is incorrect | Redirects or HTTPS are not stable |
| Navigation | Menus, links, and labels lead to real destinations | Blank, broken, or confusing links are present | Not yet checked on mobile |
| Website information | About, Contact, and Privacy Policy pages accurately reflect reality | Placeholders or fabricated information remain | Cookies, Analytics, and forms have not yet been inventoried |
| Account | The account holder, age, and management permissions are correct | Using an account without the required permissions or creating a secondary account to evade an issue | The appropriate registration process for Blogger is not yet clear |
What not to do
- Do not treat a particular number of posts, word count, or level of traffic as a guaranteed approval requirement.
- Do not copy large numbers of posts from another blog and merely change a few words.
- Do not add nonexistent pages to the menu to make the blog appear more complete.
- Do not publish a Privacy Policy that lists services you do not use.
- Do not buy or generate traffic by encouraging people to click ads.
- Do not place ad components where they could be mistaken for a menu, download button, or the main content.
During the preparation stage, you do not need to add ad code to prove that your blog is ready. Once you have an account, Google will still review the website and will allow ads to be served only after the website reaches an appropriate status in AdSense; adding code does not replace the policy review (according to support.google.com).
Exercise: Create a checklist using real data
Copy the following template into a separate document. Do not record passwords or sensitive information:
URL blog: [địa chỉ công khai của bạn]
URL bài dùng để kiểm tra: [một bài đã xuất bản]
Tài khoản quản lý: [mô tả, không ghi mật khẩu]
1. Người chưa đăng nhập mở được blog: Đạt / Chưa đạt / Cần xác minh
2. Có bài giải quyết nhu cầu rõ: Đạt / Chưa đạt / Cần xác minh
3. Ảnh và nội dung tham khảo có quyền sử dụng: Đạt / Chưa đạt / Cần xác minh
4. Menu và liên kết mở đúng điểm đến: Đạt / Chưa đạt / Cần xác minh
5. Hiển thị trên điện thoại đã được kiểm tra: Đạt / Chưa đạt / Cần xác minh
6. Trang Giới thiệu, Liên hệ và Quyền riêng tư đúng thực tế: Đạt / Chưa đạt / Cần xác minh
7. Độ tuổi và quyền quản lý tài khoản phù hợp: Đạt / Chưa đạt / Cần xác minh
Việc phải sửa trước khi đăng ký: [...]
Nguồn hoặc thông tin cần xác minh: [...]
Ngày kiểm tra: [...]Proceed to registration only after the “Not met” items have been addressed and the “Needs verification” items have been answered using documentation or real data. This checklist helps you prepare more effectively; it does not predict or guarantee the review outcome.
Next step
After completing the checklist, you can choose the process that matches your account status: you do not yet have an AdSense account, you have an account but have not linked the blog, or you are not yet eligible to submit an application. This article does not perform the registration process and does not claim that SaibABC Blog has reached any particular AdSense status.
If you continue with the example project, the next planned article will cover the registration or linking process. Open it only after the plugin has been published and your blog status is appropriate: How to Sign Up for or Link AdSense to Blogger
Keep the URL, checklist, review date, and outstanding items. When a specific message appears in AdSense, these records will help you address the correct issue instead of changing multiple elements at once.
Conclusion: A blog’s readiness cannot be determined by a single number. Prioritize content with original value, clear usage rights, public accessibility, working navigation, and accurate website information; only then check the current account requirements and registration process.
Reference source
- Eligibility requirements for AdSense — Google AdSense Help.
- Make sure your site’s pages are ready for AdSense — Google AdSense Help.
- Use of online advertising to get new users to the site — Google AdSense Help.
- How AdSense uses cookies — Google AdSense Help.
- Required content — Google AdSense Help.
- Google consent management requirements for serving ads in the EEA, the UK, and Switzerland (for publishers) — Google AdSense Help.
- AdSense site management — Google AdSense Help.
