After the February 2026 Google Discover Core Update, blogs that want to appear in Discover need to focus on original content, topic-based expertise, honest headlines, large images, and Search Console data instead of chasing short-term views.
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AMP is not an independent ranking factor and is no longer required for Top Stories. Implement it only when data shows that its performance or operational benefits are substantial enough to justify the cost of maintaining an AMP version.
SEO in the age of AI is not just about optimizing blue-link rankings. Content needs to be clear, trustworthy, and well structured so Google can easily understand, verify, and cite it in AI Overviews or AI Mode.