Using AI to create a celebrity’s likeness or voice clone for advertising is not merely a technical issue. You must check rights relating to identity, copyrighted materials, related rights, endorsements, trademarks, and AI-content transparency obligations.
Browsing: Celebrities
From YouTube to video podcasts, celebrities are finding ways to control the conversation, reach audiences directly, and build their own media assets.
Taylor Swift has filed trademark applications for two vocal audio clips and a stage image as celebrity deepfakes become increasingly difficult to control.