Using AI to create a celebrity’s likeness or voice clone for advertising is not merely a technical issue. You must check rights relating to identity, copyrighted materials, related rights, endorsements, trademarks, and AI-content transparency obligations.
Browsing: Deepfake
Don’t rely on the feeling that something “looks real.” Check the posting source, context, claims, AI labels and provenance information before believing, sharing or sending money.
Learn how C2PA Content Credentials record editing history with digital signatures and how to use Credentio to verify images locally, without uploading files to a cloud service.
Taylor Swift has filed trademark applications for two vocal audio clips and a stage image as celebrity deepfakes become increasingly difficult to control.